Thursday at 2:00 P.M.

Hands-on Website Optimization

Language: English | VŠEM, Map

€40,00 (without VAT)

Michal Pařízek

Michal has been in the CRO industry since 2008. He originally started out as a usability consultant, but he became more and more passionate about A/B testing, analytics, and optimization. He has worked for companies like H1.cz, Liberty Global and Avast. Currently, he's helping Rohlik.cz (a groceries delivery platform) with product improvements and growth hacking. You had a chance to see Michal presenting a case study at Marketing Festival last year.

Why attend?

It's NOT enough having a lot of quality traffic. You also need to have great website to get great results.

In this hands-on training, you’ll learn how to approach website optimization and learn the 3-step process: research -> prioritization -> business verification

The best ideas often come from your own research. We will dig deeper in the most useful techniques.

One of the most crucial steps is prioritization. You need to spend time on ideas with the biggest business potential (which won’t require 200 MDs of IT resources).

Last, not least, learn how to effectively verify the idea with real users. A/B testing is becoming a common method, yet many people do elementary mistakes there.

9 years of Michal’s experience in a 3 hour intensive training.

What will you learn?

Michal will walk you through the whole process of website optimization. How to generate and store improvement ideas. He'll show you the most useful qualitative and quantitative research techniques. How to prioritize those ideas, predict business impact and build an optimization roadmap. And how not to do the same A/B testing mistakes again and again.

Necessary skills & knowledge

It helps if you already know the basics of Conversion Rate Optimization, Google Analytics (or other web analytics tool), MS Excel / Google Sheets, A/B testing, UX and product design.

Other information

I’d say that your motivation to use those skills in your everyday job is more important than what the current skills level is. This training is for everyone whose goal is to improve websites in terms of business goals. Although the training description focus on website optimization, many of the techniques are applicable also for mobile apps.