Thursday at 2:00 P.M.

Supercharge Organic CTR training

Language: English | VŠEM, Map

€40,00 (without VAT)

Phil Pearce

Freelance PPC / SEO / Web Analyst

“Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all both search engines (Google and Bing).

Why attend?

You want to get 4% more organic CTR and traffic for your site, or your clients site.

You need to know how to safely deploy this markup safely - without breaking the site!

You have enabled this markup, but dont know why it is not showing on SERPs.

You have a large site with lots of entities and want to know the best way to deploy this mark-up.

You want to learn from an industry expert in GTM and technical SEO with 15 years experiance.

You love terminator themes workshops ;)

What will you learn?

1. What is JSONLD & why is it better than other forms of mark-up
2. What are the 3 methods for adding this mark-up
3. See examples mark-up in action & learn how to enable this on your website
4. See how to monitor and report improved CTR (and track new Rich Cards search impressions)
5. Get links to some great resources & templates.

You will also learn how to enable Google Markup (JSONLD). During the session you will get to start building JSONLD for a site you manage and learn how to customise, test and deploy this.

Necessary skills & knowledge

Previous experience of GTM and Search Console is not necessary, although some familiarity with JavaScript would be helpful.

Related slides to this topic (4th iteration)