Growth Hacker | Rohlík.cz
Michal se optimalizací webů zabývá už od roku 2008. Mít lepší a úspěšnější web pomáhal z amsterdamské centrály pobočkám UPC po celé Evropě. 4 a půl roku strávil v Avastu, kde měl na starost monetizaci zákazníků placené verze antiviru a dohled nad A/B testováním. Nyní pomáhá start-upu Rohlík.cz rychleji růst a více vydělávat. Na Marketing Festivalu jste ho mohli vidět minulý rok s případovou studií.
It's NOT enough having a lot of quality traffic. You also need to have great website to get great results.
In this hands-on training, you’ll learn how to approach website optimization and learn the 3-step process: research -> prioritization -> business verification
The best ideas often come from your own research. We will dig deeper in the most useful techniques.
One of the most crucial steps is prioritization. You need to spend time on ideas with the biggest business potential (which won’t require 200 MDs of IT resources).
Last, not least, learn how to effectively verify the idea with real users. A/B testing is becoming a common method, yet many people do elementary mistakes there.
9 years of Michal’s experience in a 3 hour intensive training.
Michal will walk you through the whole process of website optimization. How to generate and store improvement ideas. He'll show you the most useful qualitative and quantitative research techniques. How to prioritize those ideas, predict business impact and build an optimization roadmap. And how not to do the same A/B testing mistakes again and again.
It helps if you already know the basics of Conversion Rate Optimization, Google Analytics (or other web analytics tool), MS Excel / Google Sheets, A/B testing, UX and product design.
I’d say that your motivation to use those skills in your everyday job is more important than what the current skills level is. This training is for everyone whose goal is to improve websites in terms of business goals. Although the training description focus on website optimization, many of the techniques are applicable also for mobile apps.