Jan Mayer
Business & Development | Dataweps
Honza leads the development of data tools for online retail at Dataweps and he makes sure online stores are fully aware of their possibilities. He focuses mostly on TrendLucid for competitive analysis and Beed for automated bidding in comparison shopping engines. During his free time, he teaches analytics at the Masaryk University and gives courses on PowerBI.
Why attend?
To understand the pros and cons of automated bidding.
To learn the verified bidding strategies for price comparison servers.
To find out the differences between price comparison servers in CEE.
To discuss when to bid for lower positions.
To see how the automated bidding tool Beed works.
To help your online store improve results.
What will you learn?
Honza will explain the differences between price comparison services in Central and Eastern Europe. You will understand when to start with automated bidding and what are the best tried-and-tested strategies for different segments of online retail. He will also share a few special tips how to beat your competitors. All this will be explained in the tool Beed - you will be able to start running your campaigns in this tool after the workshop.
Necessary skills & knowledge
Basic understanding of price comparison servers and the concept of bidding. Ideally, you've already tried running a few campaigns on these servers and you are interested how to improve them.
Other information
Workshop attendees will receive a 50% implementation discount and 2 months of bidding in Beed if applied till the end of 2017.
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