Jan Mayer
Business & Development | Dataweps
Honza vede v Dataweps vývoj datových nástrojů pro online retail a stará se i o to, aby o nich e-shopy co nejvíce věděly. Soustředí se především na TrendLucid pro analýzu konkurence a Beed pro automatické bidování na cenových srovnávačích. Ve volných chvílích učí analytiku na MUNI a školí PowerBI.
Proč jít na školení?
To understand the pros and cons of automated bidding.
To learn the verified bidding strategies for price comparison servers.
To find out the differences between price comparison servers in CEE.
To discuss when to bid for lower positions.
To see how the automated bidding tool Beed works.
To help your online store improve results.
Co se naučíte?
Honza will explain the differences between price comparison services in Central and Eastern Europe. You will understand when to start with automated bidding and what are the best tried-and-tested strategies for different segments of online retail. He will also share a few special tips how to beat your competitors. All this will be explained in the tool Beed - you will be able to start running your campaigns in this tool after the workshop.
Potřebné znalosti
Basic understanding of price comparison servers and the concept of bidding. Ideally, you've already tried running a few campaigns on these servers and you are interested how to improve them.
Doplňující informace
Workshop attendees will receive a 50% implementation discount and 2 months of bidding in Beed if applied till the end of 2017.
Další školení z dopoledního bloku
Jazyk
Čeština
Online Marketing for Software, MarTech & AdTech companies
Lukas Mehnert
detail školení
